Glossary

Terms we use around mockups, packs, and the catalog.

A

Aspect ratio: The width-to-height relationship of a frame. Backdrop stills are shot to leave usable room for common mockup crops, including landscape pages and square social posts.
Asset: A single downloadable image in the catalog. Assets are grouped into packs that share a material, finish, and color temperature.

Backdrop: The scene behind a product in a mockup. Also the name of this catalog: curated background stills for portfolios, device frames, and social posts.
Backdrop Pro: Annual access to the full catalog, including new packs as they are added. Separate from buying a single pack.
Brand Pack: A custom commission of exclusive images made for one brand, with a defined scope and usage rights. Priced separately from catalog packs.

Catalog: The full set of published Backdrop packs. The home page is the catalog; individual pack pages show one family of images.
Color temperature: How warm or cool a scene reads. Matching the background temperature to the product lighting keeps a mockup from looking assembled.
Commercial use: Using an asset in client work, marketing, or a product you sell. Catalog licenses cover personal and commercial presentation of your own work; they do not transfer ownership of the photograph.
Crop: The portion of an image you actually use. A good background still has a quiet center and some edge falloff so different crops still hold a product.

Depth of field: How much of the scene stays sharp. Softer falloff at the edges can keep attention on the product without making the background look fake.
Device mockup: A presentation that places a UI inside a phone, laptop, or browser chrome, then sits that object on a background. Backdrop images are made for that second layer.

Falloff: The way light or focus softens toward the edge of a frame. Useful falloff gives a mockup a place to sit without a hard horizon behind it.
Finish: The surface quality of a scene: matte paper, wet stone, brushed metal, film grain. Packs are grouped by finish so a set of frames feel related.

Grain: Fine texture from film or a digital treatment. Light grain can make a mockup feel photographed. Heavy grain starts to fight sharp UI.

Hero: The primary image on a page or launch post. A hero mockup usually needs the quietest background in the set.

Lifetime access: A one-time purchase that unlocks the catalog permanently, including packs published after the purchase.

Mockup: A composed image that shows a product as if it already exists in the world. The background is what makes the composition feel finished instead of like a screenshot.

Pack: A named set of related background images, usually twenty stills. Sold individually or included with full catalog access.
Preview: The compressed image shown in the catalog and on pack pages. Downloads are the full-resolution files.

Scene: The photographed environment in a still: a table, a wall, a landscape, a material study. Backdrop scenes are kept empty so the product can be the only object.

Texture: Visible surface detail in a background. Enough texture keeps a frame from reading as a flat fill; too much texture competes with type and UI.

Vignette: A slight darkening toward the edges of a frame. Used sparingly, it holds the eye on the product without looking like a filter.